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Create a new newspaper website by combining the needs of two disparate sections of the organization that had never worked together before.


The Atlanta Journal-Constitution

Time Frame:

6 months (Fall 2005 – Spring 2006)

The Challenge:

While not an enterprise design per se, this was a test of how to best resolve problems about design with an organization that has no contact with one another and at times are at odds with one another.

A new design was needed for ajc.com. Within this design, there must be a way to include the needs for paid advertising and editorial integrity. The old ways of strict separation in print form would not translate online.

In order for this new design to work, there must be a change in the internal culture to make opposite cultures work together.

My Role:

Senior Web Designer

  • Review user research.
  • Participated in the collaboration of ideation and feature development
  • Sketched wireframes and lo-fidelity prototypes.
  • Conducted internal surveys to find the best ways to deal with internal advertising clients and internal editorial staff
  • Continual meeting with internal sources on updates to the site.


  • Weekly progress reports
  • Application map
  • Annotated wireframes
  • Prototypes
  • Final presentation to stakeholders for internal solutions.